Purchasing a home is one of the most important decisions a person will make. They are committing to living countless years in a specific state, city, neighborhood, and home. Because of this, many builders are seeing the need to re-open their model parks so that prospects can visit in person and better visualize themselves purchasing a home in that community and a specific model.
Do your communities fulfill all visitor needs and entice them to leave their contact information? Adjusting to a more socially distanced world can be difficult, but we have a few tips for enhancing your current model tours and creating the best in-person and digital customer experience for every visitor.
Enhance Model Home Visits with Wi-Fi Sign-In and Self-Guided Tours
Currently, when a person visits a model home, they can leave their contact information with a sales center agent in a few ways – fill out a form with pen and paper, type into a provided computer/laptop, or perhaps ask an agent to write down the information for them if they are uncomfortable doing it themselves.
Another option is the use of a QR code. With mSphere, visitors can use their mobile device to scan a QR code and be directed to a sign-in page in which to leave their contact information. Placards with the unique code are displayed in the sales center and models to minimize contact with sales agents and promote social distancing. After sign-in, visitors are directed to an interactive model home map on their phone with all the information they might need as they complete a self-guided tour throughout each home.
Add Convenience and Go Green by Switching to Digital Brochures
Now more than ever, visitors do not want to carry around large pieces of collateral which will then be misplaced or tossed away. With the rise of environmental conscientiousness and hesitancy with the pandemic, visitors are no longer relying on brochures as much as they once did. Hard copy brochures are eye-catching and can serve as a nice reminder of the homes visited, but for the most part the use of marketing funds could be better allocated elsewhere.
It is best to give visitors something they will not throw away and that they can access whenever they would like. Providing a link to a digital brochure can suffice. It is a simple, convenient way for visitors to receive the same information without causing a strain on the environment, their arms, or the marketing budget. Digital brochures are truly a win-win.
Enhance the Model Home Visitor Experience with Exclusive Content
Chances are that a model home visitor will be touring homes offered by various builders. To differentiate yourself, you must provide a unique experience. The prospect has taken the time to drive out to your model home, why not give them everything they expect and more? Brochures are great, free guest wifi is great, but an exclusive model home online experience to enhance their journey as they walk around is even better.
With mSphere, visitors receive the best customer experience by having access to model specific photos, elevations, interactive floor plans, brochures, foyer disclosures, and exact model floor plans. This alleviates confusion on which items come standard as they walk through the home and ensures that both the customer and sales agent are on the same page once the first appointment is scheduled.
Information and comfort are both extremely valuable for visitors who are touring model homes. The best experiences are those which provide a wide variety of relevant information. If this information can be obtained through a simple sign-in on a person’s cellphone, this could instantly increase a visitor’s comfort level. Visitors are valuable prospects, treat each one with the care and consideration you would give a home buyer and the results will be astronomical. Email us at demo@aterradesigns.com for information on how mSphere can help you provide the best customer experience for your model home visitors.