What is Wifi-Marketing?
Wifi-Marketing software uses free guest wifi to gain valuable prospect insights. Visitors are prompted to sign into a customized splash page to access wifi. You can then track visitor demographics within the wifi-sphere for marketing follow-up.
- Optimize free guest wifi
- Powerful social, research, and customer insights tool
- Customized, builder-branded splash page
- Visitor demographics analytics
- Data captured within a wifi geographic sphere
- Simple marketing follow-up
Proven Success in Various Industries
Wifi-marketing has yielded positive results in various industries including airports, shopping centers, retail, food and beverage, venues, and hospitality.
Resource Optimization – Promotions – Feedback Collection – Predictive Intelligence
What are the Builder Benefits?
mSphere, our wifi-marketing software, is geared towards helping builders sell their homes digitally. By creating community specific landing pages when visitors sign into wifi, visitors receive model information tailored to their interests and builders receive detailed prospect information.
Lead Generation
Visitors provide simple identifying information when signing into Wifi. New lead information is instantly sent to a builder’s CRM system through an API.
Visitor Flow Patterns
Analyze traffic flow patterns as visitors navigate through the various homes at each community. Use this data to optimize model layout for increased sell through rates.
Marketing Cost Reduction
By sending relevant marketing information directly to a visitor’s mobile device, you reduce the cost of printed collateral. All information is digitalized for visitor convenience.
How Does it Work?
Visitor Experience
1. Visitor Signs Into Custom Splash Page for Digital Model Tour Experience
2. Visitor is Directed to Community Landing Page
3. Landing Page Includes Elevations, Gallery, Brochure, Model Specific Floor Plan with Upgrades, and More
Builder Experience
1. Visitor Data is Sent to Custom mSphere Dashboard and Builder CRM for Marketing Follow-Up
2. mSphere Analytics Include Traffic Heat Maps for Model Park Layout Optimization
