Wifi-Marketing for Home Builders

mSphere allows home builders to easily capture model home visitor data.

What is Wifi-Marketing?

Wifi-Marketing software uses free guest wifi to gain valuable prospect insights. Visitors are prompted to sign into a customized splash page to access wifi. You can then track visitor demographics within the wifi-sphere for marketing follow-up.

  • Optimize free guest wifi
  • Powerful social, research, and customer insights tool
  • Customized, builder-branded splash page
  • Visitor demographics analytics
  • Data captured within a wifi geographic sphere
  • Simple marketing follow-up

Proven Success in Various Industries

Wifi-marketing has yielded positive results in various industries including airports, shopping centers, retail, food and beverage, venues, and hospitality.
Resource Optimization Promotions Feedback Collection Predictive Intelligence

builder splash page example

What are the Builder Benefits?

mSphere, our wifi-marketing software, is geared towards helping builders sell their homes digitally. By creating community specific landing pages when visitors sign into wifi, visitors receive model information tailored to their interests and builders receive detailed prospect information.

  • Lead Generation

Visitors provide simple identifying information when signing into Wifi. New lead information is instantly sent to a builder’s CRM system through an API.

  • Visitor Flow Patterns

Analyze traffic flow patterns as visitors navigate through the various homes at each community. Use this data to optimize model layout for increased sell through rates.

  • Marketing Cost Reduction

By sending relevant marketing information directly to a visitor’s mobile device, you reduce the cost of printed collateral. All information is digitalized for visitor convenience.

How Does it Work?

Visitor Experience

1. Visitor Signs Into Custom Splash Page for Digital Model Tour Experience

2. Visitor is Directed to Community Landing Page

3. Landing Page Includes Elevations, Gallery, Brochure, Model Specific Floor Plan with Upgrades, and More

Builder Experience

1. Visitor Data is Sent to Custom mSphere Dashboard and Builder CRM for Marketing Follow-Up 

2. mSphere Analytics Include Traffic Heat Maps for Model Park Layout Optimization

Builder Experience Demo

We create customized splash and landing pages per community to optimize builder wifi. mSphere is branded for you and all prospect data is pushed directly to your CRM. Schedule a call with us to learn more.

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